Advertising apparatus



Aug. 21, 1923.

A. ANGEL ADVERTISING APPARATUS Filed Dec. 9, 1920 Patented Aug. 21, 1923.

UNITED STATES Lm'r man, or cLEvrLAND, omo.

.anvnnrrsme arrarwrus.

Application' lied December 9, 1920. Serial No. 429,309.

To all 'whom it concern:

Be it known that I, ALnEirr ANGEL, a citizen of the United States, residin at Cleveland, county of Cuyahoga, and tate of Ohio, have invented a new and useful Advertising Apparatus, of which the following is a s cication.

My inventlon relates to advertising apparatus wherein goods, figures, or signs,

either stationary, or moving or animated,

or both are displa ed and wherein attention is called to t e apparatus either by light, or sound, or both.

The object of my invention is an adver- 16 tising apparatus to which attention is attracted readil and in which advertising matter is dis ayed prominently.

I attain t i ob ect by constructing a case or other uita le structure and pro- 20 viding therein or thereon means for displal ing advertisin cards, samples, etc., an further provi ing thereon or therein either. a visionary means or an audible means, or both to attract attention to the l. paratus and to the advertising matter displayed there. All of this is sufficiently illustrated' in the accompanying drawing which shows one style of apparatus to aceomplshtm object and in which Fig. 1

is `a nera front view of an apparatus em ying the features o f the present in- 'vention and Fig. 2 is a section on line 2-2 of Fig. 1.

Similar reference characters refer to similar parts throughout the two views.

The apparatus shown in the accompanying drawing has the case 10 which is formed box like in this instance and made of metal, wood or other suitable material or combination of materials This case 10 has the rear wall 11, the top 12, the bottom 13, the side walls 14 and 15, and the flanges 16, 17, 18, and 19. It is preferred that these flanges be made of glass to the end that the advertisin matter dis layed there may be placed on t e inside of t e case to rotect the same against atmospheric con tions, theft, etc.

Within this case 10 and in proper relation to other members of the apparatus as will appear presently, is mounted the inclined mirror 20 which extends to nearly the .full width of the inside of the case and is cut away to permit the film strip to pass and 1s held in position by the brackets '21 and 22,

although it is preferred that the mirror is not securely fastened but merely rests on the brackets.

Inside of the ease 10 and above the mirror 20 is the partition 23 in which the lens 24 is mounted in proper relation to the mirror 20.

The rollers 25, 26, and 27 are joumaled in the case 10 between the partition 23 and the to 1 he flanges 16, 17, 18, and 19 have the cleats 28 to hold advertisin cards.

The roller 29 is journale in the case 10 near the bottom 13 and the wall 15 and is provided with the ratchet wheel 30.

For the purpose of ease of chan 'ng the moving or animated object, the bir 31 and the feeding cup 32 are here mounted on a removable base 33.

The cup 32 is made of m etizable material, preferably soft iron w ich does not hevomc permanently ma etized. This cup 32 has, integrally or etachably, the har 34 which is made of material similar to the cup 32.

The magnetizing coil 35 is mounted over the bar 34 and adapted to periodically magnetize the same.

The shaft 36 is journaled in the ears 37 on the base 33.

The contact pin 38 is mounted on the base 33 and has the lead 39 for electrical connection with the bell 40.

The feet of the bird 31 are securel fastened to the shaft 36 and, in proper re ation to the bird and to the contact pin 38, the

contact arm 41 is also securely fastenedto the shaft 36. It is preferred that thecentral ortion of the contact arm is made sulciently thin to act as a spring so as not to hinder 4the lmovement of the bird 31 and to take care of inequalities in the general structure.

The bell crank lever 42, made of material similar to the cu -32 and the bar 34, is 100 fulcrulned in the ase 33 on the pin 43 and is located in proper relation to the lower end `of the bar 34 so that the end 44 acts as an armature as will appear presently.

One end of the rod 45 is hingcdly con- 105 neqted tothe end 46 of the lever 42 while the other end thereof is provided with a pawl 47 to engage the teeth on the ratchet wheel 30.

One end of the tension spring 48 is oon- 110 nected to the lever 42 and the other end thereof to the base 33 or to the bottom of the case 10. y

The bird 31 may be made of material similar to the cup and bar but since it should be as light in weight as possible, it is preferred that the same is made of material similar to paper, wood, cellnloid, etc. When this bird is made of non-ferro material, a piece of soft iron 49, similar to the cup in composition, is fastened in the bill of the bird. The bird 31 also has a balance wei ht 50 in its tail.

Light bulbs may be installed Wherever most convenienteor advantageous, but a bulb 5l should be installed directly over the lens 24 and between the up r and lower horizontal portions of the fi m 52 as clearly seen in Fig. 1.

The coil 35 is inserted into the mainrelectric circuit.

The bell 40 is inserted into an electric circuit energized by the battery 53. The lead 54 is in electrical contact with the shaft 36.

The bellows 55 is actuated by the rod 56 which is hinged to the end 46 of the lever 42. The mouthpiece 57 may be constructed to produce any suitable sound which can be produced by air as the chirping of birds for instance.

The film 52 has pictures thereon similar to the pictures on a moving picture film and the size of the pictures, and the movement of the end 46 of the lever 42, and the dameter of the ratchet wheel, and the diameter of the roller 29 being arranged so that the action of the lever 42rwill move the film 52 such a distance that onlv one of pictures or portions of the film will rest directly over the lens 24 during the inactive moment of this moving apparatus to the end that only a complete or a desired portion of a picture or film will appear in the mirror 20.

The a paratus is. energized by a main electric circuit in which the interruptor 58 is inserted.

The o ration of this particular apparatus is as fol ows: Advertisingr cards are inserted into the cleats on the inside of the transparent flanges where they are protected from dust, damp, etc., and may readily be removed for cleaning or changing for other cards. Advertising cards may also be placed on the bottom of the partition 23 so that they appear in the mirror 20 on each side of the moving picture appearing i-n the middle portion thereof.

Then the electric current is turned on, the interrupter will permit the electric current to flow and stnp periodically in the main circuit. Vl'hen the current is flowing. the bal' 34 and the cup 32 become temporarily magnetized and attract the iron in the birds bill and thereby cause the bird to tilt its head forward, as in the act of eating out of While the bird is so tiltin forward, itl

also partially rotates the sha 36 and the arm 41 which will then touch and make electrical contact with the pin 38 whereby the electric circuit, energized b the battery 53. is closed and thebell 40 wi l ring.

While the bird is tilting forward as above stated, the end 44 of the lever 42 is also attracted to the lower end of the bar 34 whereby the ratchet wheel 3() is moved rotatvely one notch through the rod 45, As soon as the interriipter breaks the circuit, the spring 48 will return the lever 42 to its original position since the bar 34 will then become de-magnetized.

This continued flowing and breaking of the electric current will cause the bird to move its head down and up periodically and also cause the ratchet wheel 30 to rotate periodically und thereby move the film over the lens, an also operate the bellows periodically and in timed relation with the movement of the bird;

The end 46 of the lever 42 also actuates the bellows 55 through the rod 56. While the ratchet wheel 30 `is rotated periodically as stated, the film 52, which is wound over the rollers as shown, is periodically moved a certain distance so that after each move or 'step a complete picture rests over the lens 24. This picture will appear in the mirror due to the light 5l back of the film. Thus the periodic action of the lever 42 will cause moving pictures to appear in the mirror. Y

The present apparatus attracts attention through its lights and glass and mirror, also through its moving pictures, and also through its noise roducing elements. The animated object, tlic bird in the present instance, is mounted on a unit independent of the case itself so that any other object can be substituted therefor without inconvenience. The film is wound over rollers so that it can readily be removed and another one substituted therefor. The advertising cards also are readily interchangeable.

When the main electric circuit is supplied with current of a voltage sufficiently low to operate the bell 40, the contact pin 38, thc contact arm 41, and the battery 53 may he omitted and the bell 40 inserted in the main circuit which will cause the bell to ring whenever the interruptor permits current to flow in the main circuit.

Without limiting m Self to the precise construction, nature 0' elements, and arrangements o elements shown and de-` scribed,

lll)

of the core of said electro-magnet on energization thereof and further provided with a balance weight adapted to return said object to normal position on de-energization of said electro-magnet.

2. The combination with an advertising device, of an electro-magnet, an electric circuit adapted to periodically energize said electro-magnet, a movable object pivoted onl said device and normally spaced away from said electro-magnet and provided with an armature adapted to be attracted by one end of the core of said electro-magnet on energization thereof and further provided with a balance weight adapted to return said object to normal position on de-energization of said electro-magnet, an electric bell mounted on said device, a normally open electric circuit for said bell, and means connected with said object to close said bell circuit when said object is attracted to said electro-magnet.

il. The combination with an advertising device, of an electro-magnet,I an electric circuit adapted to periodically energize said electro-magnet, a movable object actuated by one end of the core ot said electro-n'iagnct, a moving picture film over a sct of rollers mounted ip said device, means to project to view the successive pictures of said film,

an armature on the other end of said core and actuated thereby, and a mechanism operatively connected with and actuated by said armature to periodically move said film.

Hl. The combination with an advertising device. of an electro-magnet, an electric circuit adapted to periodically energize said electro-magnet. a movable object actuated by one end of the core of said electro-magnet. a sound producing means mounted on said device. an armature on the other end of said core and actuated thereby. and a mechanism operatively connected 'with and actuated b v said armature to periodically operate said sound producing means.

The combination with an advertising device, of an electro-magnet. an electric circuit adapted to periodically' energize said electrofmagnct, a movable object actuated by one end of the core of said electro-magnet. a moving picture film over a set of. rollers mounted in said device, means to project to view the successive pictures on said film, a sound producing means mounted on said device, an armature on the other end of said core and actuated thereby, a mechanism operatively connected with and actuated by said armature to periodically mofve said film, and a mechanism operatively connected with and actuated by said armature to periodically operate said sound producing means.

6. The combination with an advertising device, of an electro-magnet, an electric circuit adapted to periodically energize said electro-magnet, a movable object on said device and normally7 spaced away from said electro-magnet and provided with an armature adapted to be attracted by one end of the core of said electro-magnet on energization thereof and further provided with means adapted to return said object to normal position on de-energiaation of said electro-magnet, an electric bell on said device. a normally open electric circuit for said bell, means connected with said object to close said bell circuit when said object is attracted to said electro-magnet, a moving` picture film over a set of rollers mounted in said device.

means to project to view the successive pic-I cally move said ilm, and a mechanism operatively connected With and actuated by said second armature to periodically operate said sound producing means. Y

7. The combination with an advertising device. of an electro-magnet, an electric cir. cuit adapted to periodically energize said. electro-magnet, a movable object actuated by one end of the core of said electro-magnet. a moving picture means mounted in said dcvice, a sound producing means mounted in said device, an armature hinged at one side of and at the other end of said core and actuated thereby and provided with an arm, a ratchet mechanism connected to and operated by said arm to operate said moving picture means, and a mechanism connected to and operated by said arm to operate said sound producing means.

8. The combination with an advertising device, of an electro-magnet, a cup mounted on said magnet, a contact arm a tigure mounted on said contact arm and adapted ou energization of said magnet to be moved toward said cup. and a bell circuit arranged adjacent said magnet and normally broken. said circuit being closed by said contact arm when said figure is drawn to said cup.

In testimony whereof I hereunto aflix my signature.

ALBERT ANGEL. 

